Brighter, lightened up hues for Spring/Summer will slowly become deeper and more golden among assortments as we move into colder weather, but both tonal ranges are perfectly wearable throughout the year.
Yellow provides an opportunity, especially for footwear and accessory brands, to create items that will be standouts in a retail space, rather than be an extra to a merchandised outfit. A smaller allowable canvas on a shoe or a bag for example gives consumers the ability to purchase a more showy piece for their wardrobe, without being too over-the-top.
And for those of you LOOKING to stand out in head-to-toe yellow, you can check out Versace, Moschino, and Philipp Plein for your bright-as-the-sun inspiration.
WGSN SUBSCRIBER? Check out our in-depth report on the rise of yellow here.