Warner Bros. is an entertainment powerhouse that builds incredible franchises. We are fortunate to represent such a strong portfolio of perennials in the world of licensing," says Brad Globe, president of Warner Bros. Consumer Products. "To be able to extend—and expand—consumer interaction with great properties like Batman, Looney Tunes, Scooby-Doo and, of course, Harry Potter, is really a unique circumstance for us and our partners."
Since acquiring the film rights from creator/author J. K. Rowling in 1999, Harry Potter has grown and matured, beyond the 12-year-old boy who instantly became a cultural phenom and has become the definitive tentpole of the '00s decade.