1. Deliver trusted data Blending disparate sources of data within a cloud BI solution is crucial to deriving actionable insights about your business. Unfortunately, inaccurate and untrustworthy data can significantly skew results. Whether it’s customer contact details in a CRM system or inventory reports generated by an ERP tool, Lane advises IT leaders to both properly test and validate algorithms and to “always ask the right questions of your data to get the right answers.”