These data represent cultural tourism, while data on creative tourism, as a new generation of the cultural tourism are difficult to obtain. Practically no research has been done so far on this type of tourism in Zagreb (or Croatia) although there are a few tourism agencies which claim to organize creative tourism packages or tours. Still, they are not in line with the so far accepted and used definition of creative tourism by Raymond and Richards. They either offer tailor-made packages according to the tourists' interests or they organize distinctive, on-off sightseeing tours. Additionally, there are marketing agencies (not tourism agencies) which organize tourism tours so as to broaden their target market through creative and innovative ways of doing business.