Buyers in OpenX Market are bidding your inventory with “Targeting”.Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables.
Usually, targeted advertising is through the use of “cookie data.” When cookie data match up precisely with your impression, the impression in your inventory will be bid by Buyer.
OpenX Market does not guarantee how much your inventory will be sold, but guarantee “price.”
Buyers in OpenX Market will bid your inventory toward your request price.