Ensure that the product has been adequately explained. If you are not doing direct, person-to-person sales, then you will need to ensure that good product information is supplied via retail packaging, point-of-purchase displays, and any marketing materials.[3] Even if you are selling products directly or making a pitch, having good product information on display will help you convince customers.[4][5]
Make sure that all product information is informative, true, and complete.
Make sure that the language on product packaging and marketing materials is clear, direct, and easy to read.
Invest the time and money to ensure that your product, packaging, and marketing materials look good—high-quality photos, vivid colors, etc.