belonging” and “feel a sense of freedom.”
Next we use statistical modeling to look at a
large number of customers and brands,
comparing survey results about people’s
emotional motivators with their purchase
behavior and identifying spikes in buying that
are associated with specific motivators. This
reveals which motivators generate the mostprofitable
customer behaviors in the category.
We then quantify the current and potential
value of motivators for a given brand and help
identify strategies to leverage them.