An estimated 2.0% of Vietnamese households have a broadband-enabled computer, representing a significant increase from the 0.1% of households in 2005. The rapid uptake is partly as a consequence of the ease and low price of connection. According to the Ministry of Information and Communication, there were 22.8 million internet users in Vietnam in 2009, accounting for 26.6% of the total population, and an increase of 112.7% on 2005. For number of internet users, Vietnam has been ranked seventh highest among the countries with high internet use in Asia, by Internet World Stats. There is increasing consumer interest in technology and technical gadgets (Steinglass, 2010). Industry specialists estimate that there are 50 million actual subscribers to mobile phones4 .