General Design of the Cornell Yogurt Market Study
In light of these initiatives and interests, a number of projects and efforts have been
initiated by the College of Agriculture and Life Sciences at Cornell University and Cornell
Cooperative Extension designed to understand the rapid growth in Greek yogurt
production capacity in NY and address challenges faced by yogurt processors and dairy
farmers as they work to meet this rapidly growing demand.
This research paper reports on one such project intended to better understand the
phenomena that is Greek yogurt in NY and the US. Specifically, the objective of the study
reported here is to better understand and quantify the recent growth in the Greek-style
yogurt market in the US and the production of yogurt in NY-based plants.
A second study, led by Charles Nicholson and Andrew Novakovic, will project
scenarios of market growth in the intermediate term, by regions of the US, and the
possible participation of NY based firms in that growth. It will also estimate the likely
locus of plant location and milk sourcing under alternative projections of market growth
and milk availability, with a particular focus on NY-based milk production and
processing.