CHANGING STIGMA AND DISCRIMINATIONOne benefit of an attribution model of mental illnessstigma is that it may advance strategies for changing stigmaand ending discrimination. The attribution model identi-fies constructs that should be targeted in antistigma pro-grams. It also yields a research methodology for testingthe effects of antistigma strategies. One of the goals inextrapolating this model to mental health stigma will bebridging the antistigma implications of attribution theorywith the already existing programs and research on chal-lenging mental health stigma