MSU could adopt several strategic plans to improve their competitive advantage. If MSU could identify and exploit what sets them apart from other schools (core competency), it might produce a more efficient business model and they could offer their services for a more competitive price. MSU could build a stronger synergy between their various departments and outside vendors. This would create a more diverse business model and they could offer more services for a more competitive price.
These plans take into account the school’s goals. They are methods used to achieve those goals. The plans should be developed with goals in mind.
MSU could also adopt one of Porter’s Competitive Strategies of Differentiation, Cost Leadership or Focus. Differentiation would set MSU apart from other schools, Cost Leadership would make classes available at a lower cost, and Focus would increase MSU’s customer loyalty.
Any of Porter’s Competitive Strategies would depend on MSU’s goals. These strategies are put in place to reach a specific goal.