In the process of t establishing this highly integrated organization, a clear need emerged for a talent pool with the breadth and depth of knowledge and experiences across the on demand supply chain . supply chain career advancement had traditionally been handled within each of the functional/process areas (for example, procurement, logistics, manufacturing, fulfillment, and demand/supply planning ) this model worked to develop subject-matter expertise. And business , IBM ,s supply chain professionals today also require a broad understanding of the entire supply chain in order to design , develop integrated solutions.