Marketing of the Goods and Services
How much will be spent on advertising and selling?
What share of market will the company capture? By when?
Who wile perform the selling function?
How will prices be set? How will they compare with the competition’s prices?
How important is location, and how will it be determined?
What distribution channels will be used-wholesale, retail, agents, direct mail?
What are the sales targets? By when should they be met?
Can any orders be obtained before starting the business? How many? For what total amount?