4. The advantage in the mass media is advertising Advantages con't TV grabs your attention ("page 19")
-With the use of celebrities, funny dialogue and/or situations, special effects, good music, and eye-pleasing graphics, commercials aim to entertain. Television Commercial Disadvantages Production can take up to days or even weeks.
-Often times, the changing of an offer can result in re-shooting and/or re-editing of the commercial.
Commercials are very expensive to produce.
-The use of celebrities or interesting effects can be costly.
-Time slots can be very expensive, especially when they're during a popular TV show.
Often times run into the thousands or even tens of thousands of dollars. Television Commercial Disadvantages Con't Television is not a targeted medium, but rather a mass one.