This is a hard one! Does the Masi name give this bike some heritage points to trade on? For some folks the answer will be yes, but it’s a tenuous proposition at best. There are plenty of bikes with similar frames and parts and many of these sell at a lower price. Still, the Masi has no generic parts on it at all and likely better wheels than it’s peers. There is nothing extra to spend on this bike so it’s good value when viewed from that angle.