Wal-Mart and Target dominate the retail sector. The sales of all the department stores in the United States combined are less than the Target or Wal-Mart volume. Although their strategies differ, both companies are increasing market share. Target, through creative marketing and product development, has created a chic image (some pronounce it Tar-jay, French style). Upscale customers feel comfortable shopping in its stores. This is a great platform for future growth.