Literature on Car Purchase
In building a predictive model, historical data on customers
who previously purchased or cancelled car booking are
required. Reference [15] conducted a study on one thousand
recent buyers of a new car. Among those, seventeen percent
only considered the brand of their previous car before purchase
another car. The factors that influence the consideration of a
single brand are satisfaction with the previous car and dealer,
socio-demographic variables (being old, with a lower education
and lower income), low perceived risk, and a number of
product-specific elements (owning only one car, not owning a
foreign car, staying in the same product segment, having driven
only 30,000 kilometers with the previous car and having owned
ten cars in the past).
Literature on Car Purchase
In building a predictive model, historical data on customers
who previously purchased or cancelled car booking are
required. Reference [15] conducted a study on one thousand
recent buyers of a new car. Among those, seventeen percent
only considered the brand of their previous car before purchase
another car. The factors that influence the consideration of a
single brand are satisfaction with the previous car and dealer,
socio-demographic variables (being old, with a lower education
and lower income), low perceived risk, and a number of
product-specific elements (owning only one car, not owning a
foreign car, staying in the same product segment, having driven
only 30,000 kilometers with the previous car and having owned
ten cars in the past).
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