Celebrating More Than 60 Years of Serving Our Clients
Celebrating 60 Years of Serving Our Clients
March 1953
Burson-Marsteller Founded
Harold Burson and Bill Marsteller establish Burson-Marsteller on March 1, 1953. The new jointly-owned Burson-Marsteller and its sister agencies – Marsteller Advertising and Marsteller Research – are the first firms to offer what becomes known as integrated communications. Click here to read more about our heritage and founding.
February 1961
Global Expansion
Burson-Marsteller opens its first overseas office in Geneva, Switzerland to serve the newly-formed European Common Market; a second European office opened in Brussels in 1965. Burson-Marsteller is also the first public relations firm in Europe with offices capable of working in a dozen languages and providing a pan-European service.
1966
First Overseas Acquisition
Burson-Marsteller makes its first overseas acquisition when it acquires C.S. Services in London.
1968
First Crisis Training Session
Burson-Marsteller is the first public relations firm to conduct a crisis training for client Owens-Corning Fiberglass. Burson-Marsteller goes on to win a PRSA Silver Anvil for its Bad Day at Black Rock program in 1969.