The new breastfeeding policy creates opportunities not only to
promote EBF amongst HIV-infected mothers but also to all
mothers regardless of their HIV status. However, understanding
household and community perceptions of this policy change is
critical in crafting appropriate messages for informing and
supporting households to protect breastfeeding. We undertook
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a qualitative study to explore the perceptions and understanding
of households at community level on the phasing out free
formula milk policy in South Africa.