Analysis of varianceNext, the analysis of variance (ANOVA) test was conducted to perform multiple comparison analyses for the four attributes for measuring dining perception/experience. ANOVA is the most popular multiple comparison analysis statistic, which can be applied to a wide range of investigations in engineering, biology, chemistry, psychology, social science, and clinical settings (Keselman et al., 1998). The ANOVA results provide a deep understanding of the tourists’ perceptions of and experiences in Phuket restaurants.