1.BMW should support the products to suit the current environment demands that the products use the greener flue and R&D new types of engine to reduce the air pollution.
2.BMW needs to know the consumers to establish a new user interface and it also needs consider the process of design to reduce the cost and keep on the quality especially in some hard occasions.
3. it is important to research and develop new energy used by BMW’s cars because the price of flue is too high. Other companies and local groups such as Toyota and Honda have developed and researched the hybrid that mixes the flue and electricity.