The analyzed service quality evaluation models contain weaknesses which could determine limited service quality evaluation.
Therefore, on the basis of principal ideas of analyzed models,tour operator s service quality evaluation model was elaborated. The model is designed for the evaluation of perceived service quality and based on the discrepancy between obtained and expected service quality evaluated by five quality dimensions. Various customer surveys on purpose of provided service quality evaluation, quality gap determination, or customer expectation-based activity standard determination can be provided within the framework of the model.