While analyzing tourism service industry, the growth of the attention for service quality provision in accordance to customers requirements can be detected. According to Fache (2000), this is the consequence of the increase of the degree of dominance of the customer in the service process.This degree of dominance is high, if the customer can dictate his/her demands to the service provider. Wide range of alternatives in tourism industry strengthens customers power. Contemporary tourists are well-informed about traveling, more proficient in their choices; hence, their requirements concerning service providers are growing. Consequently, service providers pay greater attention to service quality enhancement in compatibility with customer needs and requirements.
While analyzing tourism service industry, the growth of the attention for service quality provision in accordance to customers requirements can be detected. According to Fache (2000), this is the consequence of the increase of the degree of dominance of the customer in the service process.This degree of dominance is high, if the customer can dictate his/her demands to the service provider. Wide range of alternatives in tourism industry strengthens customers power. Contemporary tourists are well-informed about traveling, more proficient in their choices; hence, their requirements concerning service providers are growing. Consequently, service providers pay greater attention to service quality enhancement in compatibility with customer needs and requirements.
การแปล กรุณารอสักครู่..
