and editorial writers. Both sets of critics accused the AMA of poor judgment in pursuing a policy of endorsing commercial products in general and of poor ethics in endorsing Sunbeam's products without testing them in particular. Following two board meetings, the AMA decided to terminate its agreement with Sunbeam. Al Dunlap objected strenu¬ously to the AMA's walking away from its contractual obligations, saying that the AMA was "too political" and "too arrogant." He directed Sunbeam's lawyers to ask the federal court in Chicago to enforce the contractual agreement and award $20 million in damages to Sunbeam. The fallout within the AMA over the Sunbeam deal resulted in the resigna¬tion of John Seward and three other top AMA officials.