doing business in Thailand is often based on first and on-going impressions, body language, common courtesies and attention to small details. Fitting in and collective ‘harmony’ are at a premium, as well as building long-lasting relationships and saving face (ie avoiding embarrassment) at all costs. - See more at: http://davidcliveprice.com/doing-business-in-thailand/#sthash.2vpwCLqK.dpuf