1) have a process to welcome new customers
2) have quick dispute resolution policies that favor the customer
3) have quick and easy return policies
4) are highly responsive to any and all customer requests
5) not only solicit feedback but act on it
6) customize their products or services to meet each customer?s specific needs
7) personalize communications to their customers
8) keep track of what customers with similar needs are buying and make recommendations to each customer accordingly
9) cross-sell each customer only products that are appropriate for them personally
10) consult with their customers about product changes
11) consult with their customers about service changes
12) consult with their customers about policies and procedures changes
13) track the individual satisfaction levels of their customers
14) ask customers to show them how to make all automated interaction systems (phone/website) friendly and effective
15) allow customers to bypass automated phone systems immediately and speak to a person directly
16) let each customer choose what channels of interaction they want to use to do business with the company
17) encourage customers to interact and form a community with other customers if they want to
18) ask customers how much, and why, they do business with their competitors
19) contact customers who have left to understand why they left
20) empower their front-line employees to make immediate decisions to better serve their customers
21) provide easy access to specific senior executives for their customers as needed