(until the end of the period).
Using the budgeted number establishes a goal for the organization to achieve.
Remember that keeping score and telling people what the score is are two
separate things. If you want to encourage appropriate behaviors to deliver
revenue, you have to tell people how they are doing. That is not to say that
everyone will make the connection between shipments and their daily activity,
but this is the first step in your new game plan posting the score.