The paper's second argument moves beyond an assessment of Cyborganic's productive character in terms of firms, products, and market values, to examine the role of place and community in creating and sustaining cultures of innovation. Cyborganic was a self-conscious project to build a hybrid community both online via the Internet and offline via face-to-face interaction in a shared, physical place. It was both a community and a business and it is not always possible to delineate where one leaves off and the other begins. The Cyborganic project encompasses both the commercial and communal dimensions of the group and analyzing the interrelation of these strands is vital to understanding SOMA's distinct milieu of innovation. Work such as Saxenian's has been pioneering in