Organizations which focus on satisfying the “Internal Customer” set up situations which create competition for resources and conflict in policy and practice. Satisfying internal customers (business partners) is effective only to the extent that it leads to the satisfaction of the external customer also. The Strategic Measures identified as a part of the Manage Toward Results process will help maintain the focus on the external customer if they are properly established. Organizations which have implemented the Partnership Model for working with those in their own organization (Business Partners) find that it is easier to focus on the true customer and there are far fewer distractions.