Multiplicity
We are increasingly expecting things to do more that involves interacting with all our senses, offers us a range of touch points to play with, and involves us entirely in new experiences.
There is a growing desire for multiplicity and experiences are expected to offer more. We've grown used to sensory experiences being enhanced, but now we're seeing the clashing, blurring and even confusing of senses. The same is happening in storytelling rather than just one story, we are seeing powerful story worlds with multiple strands of narrative on multiple platforms, allowing the various threads to permeate viewer's lives. It is no longer enough to immerse the viewer in an experience, and people are rejecting the idea of passive on-looking. They are now craving active participation.