8. The easiest way to lose credibility is to say one thing and do something else. Everyday it is important to work at delivering your promises. And if you fail to deliver, accept this as a reflection on yourself, so that you can in future be more authentic. You may try to copy other people that you admire. Don't forget that you are a unique individual in unique circumstances. Not everything anyone else does is right for you and for the leadership relationships you have.