Most importantly, Whirlpool has experienced numerous benefits from data warehousing at the operational and strategic levels, in both quantifiable and intangible forms. An in-depth, exhaustive analysis of these benefits has not been conducted, per se, primarily because the analysis would be time-consuming and expensive. The identified benefits and high satisfaction with the data warehouse make this investment unnecessary. Instead, assessments of benefits are conducted during the postaudit process on an application-by-application basis. There are opportunities for Whirlpool to increase the return on investment from data warehousing by focusing on the high-level benefits derived from changing business processes and alignment with corporate strategy. In this way,
Whirlpool can move forward with its business objectives supported by a sound and responsive information infrastructure