Suppose tourism authority of thailand (TAT) plans to promote "HRH Princess maha chakri sirindion herb garden" to be one of the top tourist attractions for bioth thai and foreign tourists.Analyze the marketing environment for the Herb Garden and indicate each of those marketing environment factors positively or negatively affect the Herb Garden business. Then explain your reasons.
Suppose you are a marketer working for HRH princess Maha Chakri Sirindhon Herb Garden,define the market segmentation ,targeting and positioning for the Herb Garden step by step.