Sufficiency Economy of His Majesty King Bhumibol Adulyadej is the developed theory to help improving a quality of people for being self-reliance and a balanced way of life. Due to the economic crisis in 1997, Thailand need to maintain stability and survive without excess expense. As His Majesty has side that we should live with sufficiency by managing the limited resources efficiently, find the way to earn money by avoiding using unnecessary cost, and live with less greed