Concept is “ convenience at any time any where at Cash& Carry, Metro, Makro at lower price 10%” for the Modern trade channel.
Media is Ad on Cash & Carry, Metro, Makro mail journal every month.
The product and product brand name is shown on Ad on journal every month.
Concept is “convenience at any time any where at Wholesaler at lower price 5%” for the traditional channel.
Media is Poster, Sticker at in front of the shops for 3 months.
The product and brand name is shown on Poster and sticker.