The classic solution to this has been to create separate business units that serve different customer segments or provide different products, thus creating multiple divisions or business units all of which are related to each other and use the same knowledge base and expertise. Companies such as Eaton, Dana and Hewlett-Packard have managed to do this quite successfully by developing strong division based organizations. The major challenge they face is acting big when that is appropriate because they have developed a large number of small, highly competitive business units.