A systematic procedure of implementing Ecodesign for product design and development and its application to a plastic kettle e.g. housing, plug top, packaging, and has been presented here. The twelve step approach is a detailed step by step approach for implementing Ecodesign. It is based on integrating the environmental improvement strategies stemming from the stakeholder requirements as well as significant environmental aspects of a product into product design and development. Checklists belonging to improvement strategies were used to identify Ecodesign measures. The measures are in turn translated into Ecodesign tasks and then target specifications.