Disney Life will feature many of the company's films, music, books and television programmes in a single app.
However films from its Star Wars and Marvel franchises will be absent at launch.
The service will mount a challenge to rival services like Amazon Prime Video, Netflix and Now TV.
One analyst said content creators were beginning to compete with the traditional pay TV companies on whom they previously relied.
"Content companies like HBO and Disney are realising that old business models no longer make sense," said Mark Mulligan from technology analysis company Midia Research.