The visitors who were visiting Kenting region, a famous seaside holiday resort in southern Taiwan, at the time of the survey were considered to be the sampling framework. Questionnaires were distributed and collected by interviewers between August and September of 2013 (about 2 months). The interviewers asked every third visitor leaving the attraction they were visiting in the Kenting region to complete the questionnaire. 410 questionnaires were distributed to visitors. Out of these 410 questionnaires distributed to visitors, 410 complete questionnaires were collected and 400 were valid.