Football. "We create technologies that help players and teams unlock their potential, building products that are the very best for the athletes. For the World Cup, Adidas will again be one step ahead."
In Latin America, Adidas sales have grown at strong double-digit rates every year since 2002. With the Confederations Cup and the World Cup creating another strong push , Adidas expect continuous and solid double-digit sales growth in Latin America in the years to come.
Over the past few months, Adidas has enjoyed strong successes in soccer. Lionel Messi has been awarded the Fifa Ballon d'Or as the best player of the year for the fourth time in a row, Chelsea Football Cup won an all-Adidas final in the Uefa (Union of European Football Associations) Europa League, and FC Bayern Munich was recently crowned Uefa Champions League winner.
At the 2013 Confederations Cup, four of the eight teams are equipped by Adidas: the World and European Champion Spain, Asian Champion Japan, Concacaf (Confederation of North, Central American and Caribbean Association Football)Champion Mexico, and the 2013 Africa Cup winner Nigeria. Japan was also the very first team to quality the 2014 Fifa World Cup in Brazil.