Inditex's plans for 2002 called for the addition of 55 to 65 zara stores, 80% of them outside Spain. But the geographic focus of Zara's store additions over a longer timeframe remained to be determined. Since Zara had accounted for two-thirds of the total selling area added by Inditex across all its chains in 2001, decisions about Zara's expansion would have important group-level implications. The growth options for zara within its home market of Spain seemed somewhat limited. Zara still had only a 4% share there, but Inditex's total share amounted to 6%. And the experience of H&M-which had undergone like-for-like sales declines after its share in its home market, Sweden, hit 10% hinted that there might be relatively tight constraints on such an approach. Also of possible relevance was H&M's entry into Spain in 2001