As soon as this feat has been accomplished lorries full of tomatoes drop their first load of fruit on the ground and the crowds fight to pick up the dormant projectiles and hurl them at one another's pristine white T-shirts (it is tradition to dress in white for maximum before and after contrast!). Meanwhile the lorries continue their journey up the ram-packed streets of Bunol (causing the already squished crowds to squish even closer together to allow them to pass - this festival is not for the claustrophobic!) and as well as dropping more tomatoes at they go a number of cheeky residents sit on top of the lorries pelting the crowd with juicy tomato after juicy tomato! As you're shoulder to with the rest of the crowd you can't fail to hit someone and the whole thing is incredibly silly - which is of course what makes it so much fun!