. Conclusions/Limitations
The lack of differences in terms of brand personalities for most of the surveyed countries (see Table 4), when each is considered as tourism or study abroad program destinations by college students, favors the acceptance of the null hypothesis 2— ̳There is no difference in country brand personality when a country is considered as a tourism or study abroad program destination by college students‘. However, differences in country personality found among countries when they are considered as tourism or study destinations (see Tables 2 and 3) lead to the rejection of the null hypothesis 1— ̳There is no difference among country personalities‘.