2. Provide Better Comment Management Options
The Problem: The Instagram app provides notifications about user comments, but that feature doesn't extend to email. Even though marketers are learning to become increasingly reliant on respective apps, the fact Instagram doesn't currently provide notifications outside of the app. Additionally, Instagram stops notifying the poster after a certain number of likes and comments, which can be a problem for a marketer. The more ways marketers can receive word of followers' interactions, the easier it'll be for them to nurture engagement.
The Workaround: Again, third-party services have stepped in to fill the void. I personally use Iconosquare, which has very well-developed comment management features that treat your followers’ comments like an email inbox.
The Solution: It’s simple—give us the option for email notifications, so we know when new comments come in without having to log in!