3. Behavior Control. The ability people have to change another’s behavior through variations of their own is behavior control. It doesn’t necessarily generate high outcomes; it’s simply the power to move the other person around the matrix. By shifting her choice from behavior X to behavior Y in the third matrix of Figure 16.3, Jane gives Dick a strong inducement to act toward her in option A rather than option B. Hickock was the first to admit guilt in the Kansas murder case. Foreknowledge of his partner’s confession would have given Smith a great impetus to abandon his claim of innocence.