After we read all of article we chose Bright Horizons Family Solutions are importance ideas of seven core values statement that inspire because we think that Bright Horizons Family Solutions is a leading provider of early education and preschools, employer-sponsored child care, back-up care, educational advisory services and other work/life solutions. We agree with the author's main ideas. In our opinion, Core Values Statement: The HEART Principles are used at every level of the business. First, honesty; when you do something you know is morally wrong, or when you have to hide your actions because you know they are wrong, you are not being honest. Being honest means you act in a way that you know is the right thing to do. Second, excellence;