7
. Twenties & Thirties (
25
-
35
)
At this age, time starts to become more precious. This is
the age of “
peak family formation.
” As the
responsibilities of adulthood start to add up, most
adults in this age bracket are only casual game players,
playing games as an occasional amusement, or playing
games with their young children.
On the other hand, “hardcore gamers ” in this age
bracket (playing games is their primary hobby) are an
important target market because they purchase a lot of
games, and are often quite vocal about what they do
and don’t like, potentially influencing the buying
decisions of their social network.