Customers earn TrueBlue points when purchasing
flights, movie tickets, sporting event tickets, and gym
memberships. When a customer amasses 100 TrueBlue
points (equivalent to approximately five medium-length
round trips), the customer earns a free round-trip valid
for one year. In 2006, award travel accounted for only
2 percent of JetBlue’s total revenue passenger miles.96
In order to sustain its business and corporate strategies,
JetBlue monitors its financial situation regularly