Businesses are expected to be accurate and dependable and provide the products and services they promised to provide.
The service process helps you exceed customer expectations and encourage loyalty. There are five overall dimensions of customer expectations:
•reliability: the ability to perform as promised, dependably and accurately
•tangibles: the business image as represented by the appearance of physical facilities, equipment, personnel and communication materials
•responsiveness: your willingness to help customers and provide prompt service
•assurance: the knowledge and courtesy of your employees and their ability to convey trust and confidence to your customers
•empathy: the caring, individualised attention provided to the customer.