The risk management framework used in this research can be applied to assist manager in implementing risk management and making effective mitigation strategies in NPD for hijab industry. For future research, the research can be extended to analyze mitigation strategies that cover all risk agents, not only the critical one, that occur in all stages of NPD process. Moreover, for future research the case studies need to be clustered, where in each cluster consists of companies which have more similar characteristic to be able to make generalization.